Paint Colour Does Matter

Did you know that by using certain paint colours in specific rooms, it can statistically increase your home's value?  

I found the paint colour 'Cheat Sheet' below via the Home Staging Resource website and thought it was really interesting!  Hard to know for sure; however, the Zillow* paint study, which looked at 32,000 homes, seems to confirm the conclusions.   I'll be keeping this in mind as I recommend paint colours for staging purposes (the cheat sheet references Benjamin Moore colours).

The full article can be viewed here:  http://zillow.mediaroom.com/2017-06-01-Homes-with-Blue-Bathrooms-Sell-for-5-400-More-than-Expected 

* Zillow is a real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge.  

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Here are a few before & afters from a home in Meaford that is being updated and staged.  Hollie Poulin & Tom Taylor from THC Total Home Care have been working on the painting and cleaning and I'm coming in behind to do the staging!

Here are a few before & afters from a home in Meaford that is being updated and staged.  Hollie Poulin & Tom Taylor from THC Total Home Care have been working on the painting and cleaning and I'm coming in behind to do the staging!

 
Here's another shot of the bathroom.  The entire house is being redone (inside and out); therefore, more pics will be coming!  The project should be completed end of this week.

Here's another shot of the bathroom.  The entire house is being redone (inside and out); therefore, more pics will be coming!  The project should be completed end of this week.

Owen Sound Staging Project

I had the pleasure of working with a (new-to-me) realtor recently, Jan Singbeil, who is with Sutton Sound Realty in Owen Sound.  Jan hired me to stage a few rooms in a unique home that she was getting set to list in the downtown area.  The decision was made to paint the dining room and kitchen (they were a deep red), update some of the light fixtures and do a thorough clean inside and out.  Here are a few pics from that project (these pics highlight the importance of using a professional photographer for listing photos - you can tell the difference between mine and Alan's):

Dining room before and after.  We kept the original table and added more elegant chairs.

Dining room before and after.  We kept the original table and added more elegant chairs.

Photo credit:  Alan Shisko

Photo credit:  Alan Shisko

Photo credit:  Alan Shisko

Photo credit:  Alan Shisko

The front door was a pale yellow so we decided to change it to grey.

The front door was a pale yellow so we decided to change it to grey.

Photo credit:  Alan Shisko

Photo credit:  Alan Shisko

Photo credit:  Alan Shisko

Photo credit:  Alan Shisko

Getting the Best Return on the (Seller's) Investment

Research shows that at least 7 out of 10 buyers want move-in ready and ... they are willing to pay more money for it!  So, it only makes sense that every possible thing that can be done to ready a property prior to listing, should be done. That's where the importance of staging comes in.   When it comes to updates and repairs, stagers know where the best return on investment will be and it doesn't have to break the bank.  

According to a recent article in 'Staging Standard Magazine', some of the best returns on investment include:

  • Clean and declutter:  586% return
  • Lighten and brighten:  313% return
  • Enhance landscaping:  258% (think of curb appeal as the wrapping paper on a gift)
  • Update kitchen and bathrooms:  172% return (these sell houses ... if kitchen and baths exceed expectations, they are willing to compromise on other wants)
  • Replace or clean carpets:  169% return (an important, frequent request of buyers)
  • Paint interior:  109% (number one interior feature most buyers want today)

Selling is not about personal taste.  A stager's goal is to get the seller's property ready so it appeals to the largest number of buyers so that it sells quickly and for the most money!


Before and Afters

I ended up in Guelph recently doing a stage for Shannon Deckers (Re/Max).  Very difficult since I was able to bring a limited number of my accessories (and had limited furniture in the home).  I put a single bed in each room and made the 3rd room into an office (there was miraculously a desk and chair left in the basement!).  A few purchases needed but it's amazing what you can do with very little.  The goal is always to show the function of each room in the best way possible.

I ended up in Guelph recently doing a stage for Shannon Deckers (Re/Max).  Very difficult since I was able to bring a limited number of my accessories (and had limited furniture in the home).  I put a single bed in each room and made the 3rd room into an office (there was miraculously a desk and chair left in the basement!).  A few purchases needed but it's amazing what you can do with very little.  The goal is always to show the function of each room in the best way possible.

Grab 'em at the Curb

If you're thinking of selling your home, it goes without saying that curb appeal is CRITICAL and is always factored into the overall staging plan.  It doesn't need to be complicated ... just stick to the basics and your property will stand out, especially during the upcoming summer months:

  • make sure potential buyers can find your home! ... that means attractive house numbers that are visible from the road OR, for rural properties, ensuring the fire # is easily visible.
  • if your home is not visible from the road (long laneway), make sure there's a display of flowers, plantersdecor or lighting at the end of your driveway.  Little touches go a long way.
  • invest in a new mailbox.
  • add a fresh coat of paint to the front door.  Make it complement the house and trim along with a 'wow' colour to stand out.  If you are unsure, there are online apps that will help you to visualize the look.
  • invest in a new doormat.
  • make sure door handles, locks, and your doorbell are working properly.  If they are standard 'brass' consider painting them.
  • ensure your walkway is clear by trimming tree branches, shrubs, etc.
  • ensure that all yard equipment, trash cans, kids toys and pet 'stuff' is out of sight.
  • depersonalize if necessary - ie. remove family name signs, flags, etc.
  • show off how fun your yard can be by adding in lifestyle items like a hammock, raised fire pit or outdoor games.
  • weed or scale back your gardens, keep the grass cut and add in a few nice floral touches (hanging plants or containers).
  • consider pressure washing your home and decks if needed (very satisfying!)
  • have your outdoor lights on at night with sufficient wattage ... most people will drive by after hours.  Consider spotlights to showcase it even more!
  • repair any porch bannisters and railings and add a new coat of paint if needed.
  • don't forget your outdoor living space.  Very popular these days to bring the indoors out with fashionable cushions, outdoor rugs, etc.
 
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Remember, these are all great investments that you are making towards ensuring your home sells quickly and for more money ... it will be worth it!