The quickest way to sell your home for top dollar is via professional staging. Nothing compares to the experience of walking into a beautifully-staged home. That said, there are some situations in which you may want to consider virtual staging instead.
What is virtual staging? Very simply, it’s the process of editing photographs of your home to add furniture and accessories digitally. Virtual staging, like traditional staging, creates a vision of what life would be like in a home; however, unlike traditional staging, there is no moving of furniture or accessories. Since virtual staging is a digital process, all you need are professional photos of your home. Obviously, this means it’s more affordable and more convenient than traditional home staging. But there are some caveats …
The Benefits of Virtual Staging
Virtual staging offers more versatility when styling room.
Virtual staging makes it easy to “change” paint colors and window treatments.
Virtual staging allows you to showcase both existing features and potential features.
The Drawbacks of Virtual Staging
The biggest downside is that buyers may be confused or disappointed when they see your home in person (and it doesn’t look like the pictures).
Your home will not have the in-person “wow factor” that is so important for showings.
So, when should you consider virtual staging?
If your home is in a less populated area that doesn’t get many in-person showings.
If your home is being renovated or remodelled - it would then allow you to show buyers what your home would look like upon completion.
If you don’t have the budget for traditional home staging services. Virtual staging is better than no staging.
When to Avoid Virtual Staging
Don’t stage your home virtually if you have a lot of in-person showings. Buyers may feel confused or tricked when the home doesn’t look the same way it did online and you want to avoid losing trust from potential buyers. Note: If you choose to stage your home virtually, make sure it’s clear that the photos have been virtually staged.
Also, avoid virtual staging if you have a luxury home. Buyers of luxury homes have higher expectations. They almost always expect to see a staged home.
Choose the Right Staging
No matter which type of staging you choose, remember:
use neutral furniture and decor - style and design choices should appeal to the broadest audience possible to elicit the most offers.
make sure that the person is a certified staging professional.
make sure that you aren’t wasting your resources on a cheaper service. Although staging your home virtually can be a good low-budget option, you should also consider traditional staging in a few key rooms.
If you’re considering selling, book a consultation - I would be happy to help ~ Julie Brown, CCSP - Flair Style Co.
