One of the best marketing strategies to sell your home faster and for top dollar is home staging. It puts your home in its best possible light and ensures that it has a strong first impression with a wide range of buyers.
While it’s possible to stage your own home, there are a few things to consider before doing so. Here are some signs you would be better offer hiring a professional stager to do the work.
1. It’s been hard to emotionally detach from your home
It’s difficult to look at the home you’ve lived in for years without having all of your memories and personal feelings attached to it. The fact is that, when a home goes on the market, it’s like any other product and it must appeal to a wide range of buyers. When we’re emotionally attached to our homes, it’s hard to see past what we love about it and look at it with a fresh set of eyes.
That’s where a home stager can help. We look at a home from the buyer’s perspective so we can see things as they will see it. We can then suggest the most effective changes that will ensure your home makes a great first impression when it hits the market.
2. You’re short on time
Staging a home takes a lot of time and energy. It includes learning about your target buyer, assessing your home, making necessary repairs, declutter, depersonalizing, space planning, and adding the finishing, decorative touches. If you are like many people, it may be hard to find time to do all that needs to be done to get the most out of the staging process.
A professional stager will relieve that burden so you can put all of your focus on the other important things in your life. We do all the research, assess your home, and then can carry out all of the tasks needed to make your home ready for the market. It’s one less thing for you to worry about!
3. You aren’t sure what the ‘psychology of a home buyer’ is
Home staging is all about appealing to the psychology of a home buyer. If you don’t know what that is, then you’re not going to get the best results from your staging efforts. Professional stagers have spent years researching and analyzing the buyer’s experience when they are house hunting. We know how to tap into their emotions and encourage them to feel at home when they tour a listing. It informs all of our decisions from the colours we pick to the way we arrange the furniture, as well as every small detail inbetween.
4. You don’t know anything about your target buyers or the market
Knowing your local market is key to staging your home effectively so that it appeals most to the buyers that will be considering it. The more you know about your target buyers, the more you can tailor your home to speak to them and evoke an emotional response.
5. You don’t know how to work with vignettes, colour schemes or furniture arrangement
A number of elements come together to make a home appealing to buyers. The right staging can make a home feel larger, inviting, and highlight all of its best attributes. Things like furniture arrangement, colour schemes, vignettes (small room settings) and other techniques are part of the staging process. If you don’t have a strong understanding of these techniques and how to use them effectively based on a home’s individual needs, then it’s best to leave it in the hands of a home stager to get the best possible results.
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