What Staging Is (and is not)

One of the biggest misconceptions surrounding staging is that it’s something akin to setting the stage for a magazine shoot or ‘overdecorating’. Nope.

Decorating or designing (the terms most commonly used) appeals to the person living in the home; staging is removing the owner’s personal connection and targeting the buyer who is likely to purchase your home.

Here’s a quick chart that should help:


Staging focuses on improving a property by transforming it into a welcome, appealing and attractive product for sale.

Remember, timing is everything. Stage your home before you list so that you don’t risk making a less-than-favourable first impression with a potential buyer.